Strategy

Choosing a Software Dev Partner: 15 Key Questions

A practical checklist for evaluating software development companies. 15 critical questions to ask before signing a contract, with red flags to watch for.

Nemanja Marjanov
Nemanja Marjanov Co-Founder & CEO
| · 11 min read
Choosing a Software Dev Partner: 15 Key Questions

How to Choose a Software Development Partner: 15 Questions That Separate Great from Good

Hiring a software development company is one of the highest-stakes decisions a business can make. Get it right, and you have a technology partner that accelerates your growth. Get it wrong, and you are looking at months of lost time, a budget overrun, and a product that does not work the way you need it to.

After years of being on the receiving end of these evaluations, and after watching clients describe what went wrong with their previous development partners, we have identified the 15 questions that most reliably separate great software development companies from merely adequate ones.

This is not a list of softball questions. These are the questions that make mediocre firms uncomfortable and great firms eager to answer.

Before You Start: Know What You Need

Before evaluating any software development partner, get clear on a few things:

  • Your budget range (not an exact number, but a realistic range)
  • Your timeline expectations (must-have launch date vs. nice-to-have)
  • Your technical constraints (existing systems, required integrations, compliance needs)
  • Your involvement level (do you want to be hands-on or hands-off?)

Without this clarity, you cannot evaluate whether a partner is the right fit because you do not know what “right” looks like.

Category 1: Technical Capability

These questions assess whether the team can actually build what you need.

Question 1: Can you walk me through the architecture of a recent project similar to mine?

What a good answer looks like: They describe specific technical decisions, explain why they chose certain technologies over alternatives, and discuss trade-offs they considered. They mention scalability considerations, security measures, and how the architecture evolved during the project.

Red flag: Vague answers filled with buzzwords. If they cannot explain their architectural decisions in plain language, they either did not make those decisions thoughtfully or they are not the people who did the actual work.

What a good answer looks like: They have a specific example. They describe how they identified the problem, communicated it to the client, evaluated alternatives, and managed the pivot. They take responsibility rather than blaming the technology.

Red flag: “That does not happen to us.” It happens to everyone. A company that claims otherwise is either lying or has not done enough complex work to encounter it.

Question 3: Who exactly will be working on my project, and can I interview them?

What a good answer looks like: They introduce you to the actual developers, not just project managers or sales people. They are transparent about team composition and willing to let you assess technical skills directly.

Red flag: They refuse to let you meet the team, they staff your project with different people than those you met during the sales process, or the technical people cannot hold a coherent conversation about your domain.

Question 4: How do you handle technical debt, and how do you communicate it to clients?

What a good answer looks like: They acknowledge that technical debt is a natural part of software development. They explain how they track it, how they decide when to address it vs. when to accept it, and how they keep clients informed about its implications.

Red flag: They claim they never create technical debt (impossible), or they have no framework for managing it (irresponsible).

Category 2: Project Management

These questions reveal how the day-to-day collaboration will actually work.

Question 5: What does your typical sprint cycle look like, and what will I see at the end of each sprint?

What a good answer looks like: They describe a clear cadence, whether it is one-week or two-week sprints. They explain what deliverables you will receive (working software demos, not just status reports). They tell you how sprint planning works and how your input shapes priorities.

Red flag: They cannot describe a consistent process, they only show progress through written reports rather than working software, or their sprints are longer than two weeks without a strong justification.

Question 6: How do you handle scope changes after a project has started?

What a good answer looks like: They have a documented change management process. They explain how scope changes are evaluated for impact on timeline and budget, how they are approved, and how the team adjusts. Good firms expect scope changes and build processes around managing them rather than preventing them.

Red flag: “We lock the scope at the beginning and do not allow changes” (unrealistic and inflexible) or “We are totally flexible, changes are no problem” (this means they have no process and changes will create chaos).

Question 7: Can you show me a real project timeline from a past project, including where it deviated from the original plan?

What a good answer looks like: They show you actual timelines, anonymized if needed. They point out where delays happened, what caused them, and how they recovered. Transparent firms are comfortable showing imperfect execution because they know the value is in how they handled the imperfections.

Red flag: They only share idealized timelines, they claim every project has been delivered exactly on time, or they refuse to share past project data.

Question 8: What project management tools do you use, and will I have direct access?

What a good answer looks like: They use established project management tools (Jira, Linear, Asana, etc.) and give you full access. You can see task status, sprint progress, and backlog items in real time without having to ask for updates.

Red flag: They track everything internally and provide updates through periodic reports. If you cannot see the state of your project at any time, you do not have real visibility.

Category 3: Communication

Communication problems kill more projects than technical problems. These questions test for it.

Question 9: What time zone overlap will we have, and what is your response time commitment?

What a good answer looks like: They give specific hours of overlap, not just “we are flexible.” They commit to response time windows for different urgency levels (e.g., critical issues within 2 hours, standard questions within 24 hours). They explain how they handle communication outside of overlap hours.

Red flag: Vague commitments like “we are always available.” Nobody is always available, and a company that says this has not thought seriously about communication protocols.

Question 10: Who is my primary point of contact, and what happens if that person leaves or is unavailable?

What a good answer looks like: You have a named contact with a clear backup. Knowledge is documented rather than living in one person’s head. The firm has handled key person transitions before and can describe how.

Red flag: Your entire relationship depends on a single person with no documented handoff process. If that person gets sick, takes vacation, or leaves the company, your project stalls.

Question 11: How do you communicate bad news?

What a good answer looks like: They tell you directly and early. They explain the problem, the impact, and the proposed solution in the same conversation. Good firms treat bad news as an opportunity to demonstrate their problem-solving ability rather than something to hide or delay.

Red flag: They have no specific answer, which likely means they delay or obscure bad news. The worst development partnerships are the ones where everything is “fine” until suddenly it very much is not.

Category 4: Pricing and Contracts

Money conversations reveal a lot about a company’s integrity and business maturity.

Question 12: Can you break down your pricing structure and explain what is and is not included?

What a good answer looks like: They provide detailed breakdowns by phase (discovery, design, development, testing, deployment). They are explicit about what is included (e.g., how many revision rounds, what kind of post-launch support) and what costs extra. There are no surprise fees.

Red flag: A single lump-sum quote with no breakdown, or a quote that is suspiciously low compared to others you have received. The cheapest quote often becomes the most expensive project when corners get cut or change orders pile up.

Question 13: What happens if the project runs over budget? How have you handled this in the past?

What a good answer looks like: They explain their approach to budget management, including how they track burn rate against progress. They describe past over-budget situations honestly, who absorbed the cost, and how they worked with the client to resolve it. Some firms use fixed-price models with built-in buffers, others use time-and-materials with caps. Both can work, but you need to understand which one you are agreeing to.

Red flag: “Our projects never go over budget” (statistically impossible) or they have no clear process for managing budget risk.

Question 14: Who owns the intellectual property, and what exactly do I receive at the end of the project?

What a good answer looks like: The contract clearly states that you own the code, designs, and all project deliverables. They provide full source code in a repository you control, documentation, and deployment procedures. There are no proprietary frameworks or libraries that create lock-in.

Red flag: They retain IP rights, use proprietary tools that only they can maintain, or they are vague about what “deliverables” includes. If you cannot take your code to another developer and have them work on it, you do not own your product.

Category 5: References and Track Record

Past performance is the best predictor of future performance.

Question 15: Can I speak with three clients, including one where the project did not go perfectly?

What a good answer looks like: They provide references willingly, including at least one “imperfect” project reference. They are confident that even clients from challenging projects will speak positively about how the team handled difficulties.

Red flag: They only provide carefully curated references, they refuse to connect you with clients from imperfect projects, or they have no clients willing to speak with you. Also be cautious if all references are from very small or short projects. Ask for references from projects similar in scope to yours.

How to Evaluate the Answers

Once you have asked these 15 questions to multiple firms, here is how to compare responses.

Score Each Answer on Three Dimensions

  1. Specificity: Did they give concrete examples and details, or generic assurances?
  2. Honesty: Did they acknowledge limitations and past challenges, or paint an unrealistically perfect picture?
  3. Relevance: Did they connect their answers to your specific situation, or give the same pitch they give everyone?

Weight the Categories

Not all categories matter equally for every project. If you are building a technically complex system, weight Technical Capability higher. If you are working across time zones, weight Communication higher. If budget is tight, weight Pricing and Contracts higher.

Watch for Patterns

The biggest insights often come from patterns across answers rather than any single response. A firm that is consistently specific, honest, and relevant across all 15 questions is almost certainly a strong partner. A firm that gives one great answer but is vague or defensive on others is showing you who they really are.

Beyond the Questions: Other Evaluation Signals

Look at Their Own Technology

A software development company’s website, tools, and internal processes reflect their standards. If their own website is slow, buggy, or outdated, that tells you something about their quality bar.

Assess Cultural Fit

You will be working closely with these people for months or years. Do they communicate in a style that works for you? Are they proactive or reactive? Do they push back when they disagree, or just say yes to everything? The best technical partner in the world is a poor fit if you cannot work together effectively.

Check Independent Reviews

Platforms like Clutch, GoodFirms, and Google Reviews provide verified client feedback. Look for consistency across reviews rather than focusing on overall ratings. Five-star ratings with detailed, specific praise are meaningful. Five-star ratings with generic one-line reviews are less useful.

Start Small If Possible

If you are uncertain about a partner, start with a smaller engagement: a discovery phase, a design sprint, or a proof-of-concept project. This lets you evaluate working style, communication quality, and technical ability before committing to a full project. The best firms welcome this approach because they know the trial will convert to a longer engagement.

Red Flags That Should End the Conversation

Some signals should immediately disqualify a potential partner:

  • They guarantee outcomes they cannot control. No firm can guarantee your product will succeed in the market. They can guarantee their process and quality of execution, but not business outcomes.
  • They pressure you to sign quickly. Legitimate firms are confident enough in their value to let you make an informed decision.
  • They cannot explain their work to a non-technical person. The ability to communicate clearly across knowledge levels is not optional for a development partner.
  • They have no standard process. Custom approaches sound appealing, but a firm with no repeatable methodology is figuring it out on your dime.
  • They bad-mouth competitors. Professional firms focus on their own strengths rather than attacking others.

Making the Final Decision

After evaluating multiple firms against these 15 questions, your shortlist should be clear. The final decision often comes down to the intangible: which team do you trust most to navigate the inevitable challenges of software development honestly and competently?

Trust your evaluation process. The firm that answered these 15 questions with the most specificity, honesty, and relevance is very likely the partner that will deliver the best outcome for your project.

Choose the team that made you feel informed rather than sold to. That is the difference between a vendor and a partner.

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Nemanja Marjanov

Nemanja Marjanov

Co-Founder & CEO

Co-founder of Notix focused on business strategy, client relationships, and delivering measurable results through technology.